Wright Broadcast supported Aduro to promote London based supermarket chain Whole Foods Market to discuss new research which revealed how the nation’s festive food habits have changed over time.
We arranged a series of interviews across targeted broadcast media based in London and the surrounding areas. Fronting the campaign was TV chef and author Jo Pratt and Shaun Coombes from Whole Foods Market. They discussed how many Brits were planning on moving away from the traditional turkey-based Christmas dinner in 2019 in favour of something a little more ‘alternative’.
With meat-free, dairy-free and gluten-free options all growing in popularity, Jo and Shaun offered their advice to those looking to ditch the turkey this Christmas and position Whole Foods Market as the option for those looking to experiment with something different.
RESULTS – Secured a series of regional interviews as well as trophy coverage on London Live, talkRADIO and Sky News website.