The team supported VISA on the day that the shops reopened after COVID-19 lockdown. VISA were encouraging consumers to support small businesses and save our high streets during when non-essential retailers reopened their doors after the lockdown period.

We arranged a series of interviews across UK broadcast media with Jeni Mundy,MD of VISA UK & Ireland, Jackie Mulligan from Shopappy and a series of case study local businesses to talk about the importance of shopping local and highlight VISA’s commitment to the cause.

We also launched some supporting consumer research of UK consumers and small businesses that looked at how the nation’s behaviour and attitude towards shopping and retail had changed due to COVID-19.

RESULTS National TV coverage with ITV News and back to back radio interviews including talkRADIO, LBC and several regional BBC stations. We also secured regional TV hits on BBC South Today and BBC Midlands Today.