Wright Broadcast worked in partnership with The Brighter Group: Finn Partners to launch a campaign for Travelzoo, highlighting the nation’s stress levels and how pressures of modern day living is negatively impacting our mental health.
New research identified how many Brits are planning to improve their mental health and wellbeing, more than they had in previous years and highlight wellness breaks as an effective way to escape, de-stress and take some much-needed time to yourself.
We offered UK broadcast media interviews with journalist, author and mindfulness expert James Wallman alongside Travelzoo’s Cat Jordan to chat through the survey results and position Travelzoo as the go-to provider for wellness breaks to those looking to get away and work on their mental wellbeing.
RESULTS – Secured back to back interviews across various regional radio stations including BBC Radio Cambridgeshire, BBC Radio Tees and BBC Radio Wiltshire as well as national coverage on talkRADIO’s Drivetime programme.