Wright Broadcast set up a series of interviews with entrepreneur, podcaster, and star of hit TV show ‘Dragon’s Den’ Steven Bartlett to discuss the RSA Insurance’s ‘Mighty Middle Market’ report (in partnership with Cebr) and champion the often-forgotten mid-sized businesses. which have a critical role on the UK’s economic recovery over the 12 months that followed.. The campaign also called on the Government and society more generally to hold mid-sized businesses in higher regard as a cornerstone of the UK economy and an integral cog in the nation’s road to recovery.

RESULTS – Secured coverage with several regional BBC broadcasters including BBC Radio Devon, BBC Radio Nottingham and BBC Radio West Midlands amongst others as well as a long feature on Times Radio and requests from talkRADIO and Magic FM.