Wright Broadcast worked closely with Grayling and MORE THAN Pet Insurance we helped to promote the launch of their new free-to-download children’s storybook ‘We Won’t Forget Our Furry Friend’ designed to help children come to terms with the loss of their pets and help parents navigate this tricky subject.

The storybook was put together in partnership with children’s author and illustrator John Kelly and child psychologist Dr Sam Wass – from hit TV show ‘The Secret Life of 4 Year Old’s’ with the wider campaign being underpinned by consumer research revealing how worried parents are about their children having to deal with such a loss and the difficulties that they have talking through this subject with them.

We offered broadcasters interviews with Dr Sam Wass who discussed the research and campaign in depth and offered his expert advice to parents on how to deal with this subject positioning MORE THAN’s new storybook as an excellent tool for parents looking to navigate

this tricky area.

RESULTS – The team secured excellent coverage across the BBC regional radio network with highlights including BBC Radio Oxford, BBC Radio Three Counties, and BBC Radio Leeds as well as stand out coverage on BBC Radio London’s pet specific show ‘The Barking Hour’.