In partnership with Aduro, Wright Broadcast worked with iconic children’s brand Mr. Men Little Miss to help raise awareness of their 50th anniversary.

To celebrate this momentous milestone, Mr. Men Little Miss was giving fans the chance – for the first time ever – to vote for two new characters to join the family.

Throughout the week we arranged a series of broadcast interviews with Mr. Men Little Miss author and illustrator Adam Hargreaves (son of creator Roger Hargreaves) to chat through the last half century and discuss what the future holds for such a nostalgic and much-loved brand.

RESULTS: Secured outstanding broadcast coverage throughout the week including ITV Good Morning Britain, Sky News Breakfast, BBC Radio 5 Live, talkRADIO, Times Radio and more than 30 interviews across the BBC network.