Working with Hamilton PR, we tapped into the nation’s increased interest and fascination with all things space to promote tourism to the Kennedy Space Center Visitor Complex in Florida across UK broadcast media.

We offered interviews with former NASA astronaut and Kennedy Space Center Visitor Complex ambassador Steve Smith who was chatting about what the future holds for space travel and talking through some of his own experiences of being an astronaut.

During the interviews, Steve was able to chat about his work at the Kennedy Space Center Visitor Complex and position it as the go-to destination for those interested in space exploration.

RESULTS – The campaign was a huge success with broadcast coverage secured on Lorraine, Sky News, BBC Radio 5 Live, BBC Radio 4 and Kiss FM as well as 15 regional BBC stations.