Working with Aduro, Wright Broadcast commissioned research to show how rediscovering childhood passions and learning new skills later in life can help you feel younger in body and in mind.
Fronting the campaign as brand ambassador was former England cricket star and media personality Graeme Swann. We arranged a series of interviews across the UK broadcast media where Graeme discussed his own experiences of staying physically and mentally active as he approaches his 40’s.
During the interviews Graeme was able to highlight his work with the brand and position Seven Seas JointCare as the perfect way for people to rediscover their youth and improve their mental and physical wellbeing.
RESULTS: TV coverage with Sky News and back to back radio interviews with Sky News Radio and more than ten regional BBC stations including BBC Radio Leeds, BBC Radio Manchester and BBC Radio West Midlands on the schedule.