We helped to promote the launch of a new industry first recycling scheme for cheese film packaging – a notoriously difficult item to recycle.

The scheme was a partnership between cheese brand Cathedral City and recycling innovators TerraCycle who were on a mission to accelerate positive recycling habits throughout the UK and help the nation become more sustainable.

We arranged a series of interviews across UK broadcast media with Julien Tremblin from TerraCycle and Lee Willett from Cathedral City who talked about the initiative and how it will work as well as discussed supporting consumer research that looked into the nation’s recycling habits over the lockdown period.

RESULTS National coverage with Sky News Radio alongside back to back radio interviews including BBC Radio Cornwall, BBC Radio Lancashire and BBC Radio Oxford as well as TV coverage across the That’s TV local television network.