Working with the British Board of Film Classification on a campaign encouraging parents to talk to their children about what they are watching on television and also raise awareness about how film and TV can help child development by exposing them to a number of important social issues including mental health and sexuality.

We arranged a series of interviews across UK broadcast media with their Chief Executive David Austin to discuss this topic and talk through the supporting consumer research which revealed that more than half of 6 to 15 year olds in the UK regularly make their own decisions about what to watch on TV without consulting their parents.

RESULTS Widespread coverage across the BBC network including coverage on BBC Radio Leeds, BBC Radio Scotland, BBC Radio Surrey and BBC Radio Oxford amongst others.